The Messaging Phenomenon Has Hardly Begun
When Facebook acquired WhatsApp for $22 billion in 2014, tech outlets exploded with possible reasons for the sky-high acquisition. The most popular explanation was that Facebook had decided to prioritize user growth. At the time, WhatsApp boasted 400 million monthly active users. Now, twenty-one months after the acquisition was announced, that number has jumped to 900 million. At a growth rate of 24 million users per month, WhatsApp has clearly proven itself an engine of user growth.
Here’s the plot twist.