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Stephanie Newman’dan: “Mesajlaşma savaşları daha yeni başladı [İngilizce]

The Messaging Phenomenon Has Hardly Begun

When Facebook acquired WhatsApp for $22 billion in 2014, tech outlets exploded with possible reasons for the sky-high acquisition. The most popular explanation was that Facebook had decided to prioritize user growth. At the time, WhatsApp boasted 400 million monthly active users. Now, twenty-one months after the acquisition was announced, that number has jumped to 900 million. At a growth rate of 24 million users per month, WhatsApp has clearly proven itself an engine of user growth.

Here’s the plot twist.

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Erkan Saka

Lecturer @Bilgi_PR; Blogger; Metalhead; BJK Fan; @SosyalKafa Coordinator; Bilgi PRCC Director

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