Erkan Saka
The programming and development of machines and systems that can use and interpret information in a manner comparable to that of a human is referred to as artificial intelligence (AI) in computer terms. Through specialized algorithms—complex mathematical formulas and operations—AI technologies can comprehend, analyze, and learn from data.
Artificial intelligence has many applications. For instance, machine learning, or ML, is the capacity of a machine to enhance its performance by applying algorithms based on previous outcomes or interactions with the system. This enables ML technologies to have multiple applications and learn without being explicitly programmed.
Social media is where Human 2 Robot connection is developing quickly, even if humans are probably still a long way from sitting next to robots in a restaurant, bumping into them in the gym, or seeing them on the street.
A new generation of online personas called virtual influencers is being followed and interacted with by millions of users worldwide on Instagram.
A computer-based intelligence force to be reckoned with is a web-based entertainment character made by man-made brainpower.
These practical computerized icons can be intended to seem like anybody and can be customized to say and do anything.
AI influencers have been known to amass sizable social media followings and are frequently utilized in product or brand promotion. Some AI influencers even have their line of merchandise and endorsement agreements. They are becoming a real force to be reckoned with in the influencer marketing industry. Every week, more of them appear on Instagram, and more brands are lining up to use this futuristic marketing method.
Like every other AI currently in use, these virtual influencers are created and generated by real people. Keeping their identity hidden, clever creators, brands, and tech-savvy individuals are responsible for becoming their Instagram stages and trimming these virtual considers along with the globally perceived influencers they are rapidly evolving.
One of Instagram’s most well-known virtual influencers is Miquela Sousa, or @lilmiquela. She has collaborated with Calvin Klein and Prada fashion houses with over 2.9 million followers. She is one of TIME Magazine’s ’25 Most Powerful Influencers on the Web.
Lil Miquela, who is half Spanish, half Brazilian, was one of the first virtual influencers, if not THE first. The 19-year-old brainchild of LA-based fire-up Brud, who work in man-made consciousness and mechanical technology. She has likewise worked with Samsung as a feature of their 2019 #teamgalaxy crusade, collaborated with genuine supermodel Bella Hadid for a Prada and Calvin Klein advert, and has even been recorded inside The Times’ ‘Most Powerful Individuals on the Web’ in 2018.
Brands looking to stay ahead of the curve and reach a whole new audience are the only ones who need to be more aware of this trend.
So very much like ‘human influencers’, marks that decide to team up with these virtual countenances will be opened to gigantic crowds and an entire scope of advantages.
Brands will have more control over their collaborations with virtual influencers. For instance, if a human influencer commits an error, it very well may be hard to determine frequently having to re-shoot and an outcome, the mission’s send-off can become postponed. In the case of virtual influencers, the error can be quickly and easily corrected in a matter of minutes.
References:
Who is Miquela Sousa? @lilmiquela, explained, Who is Miquela Sousa? @lilmiquela, explained.
Virtual Influencer Trend, Smilegate.AI, September 06, 2021
AI Today Podcast, AI & Data Today, January 16, 2023.
Development of AI, ISBAT University, December 29, 2022.
Gökhan Korkmaz
